"Catering with Pride" supported by the key fund
Strong Roots CIC are looking to develop and expand their successful catering operation, ‘Catering with Pride’, with further investment support from the Key Fund.
Formed in Manchester in 2012 by Ben Crouch, Strong Roots CIC is a Social Enterprise that aims to offer services to support people with mental health issues, with a focus on helping them to get back in to employment. Their initial project was targeted at potential entrepreneurs, helping them to establish new enterprises, but over the last few years they have focussed on how they can develop real work experience opportunities – this led to the development of the catering enterprise in 2014. Catering with Pride secured a contract from Bury Council in 2015 to run the kitchen at a short-stay residential care home and has gone from strength to strength since expanding it to more of a community Bistro.
Getting off the ground with a £15,000 loan
They have recently secured a £15,000 loan from Key Fund Investments, with support from the European Investment Fund, to enable them to further expand the business, with a particular focus on their outside catering offer. They hope that this will allow them to expand their workforce and provide even more opportunities for people disadvantaged in the labour market. Clive Douthwaite, Investment Officer at Key Fund said: ‘We originally invested in Strong Roots CIC in early 2015 and we are delighted with the progress they have made since. This second investment should enable them to increase sales and ultimately their social impact’.
Key Fund have ambitious plans to increase their activity in the North West and are looking to talk to Social Enterprises with plans to grow their trading activity.