cherry tree community centre

Key Fund invested in this long-standing and sustainable charity with a loan of £10k and a Power to Change grant of £10k, at a critical time when it faced potential closure.


Beverley Cherry Tree Community Centre is a registered charity in East Yorkshire.  Located on the Cherry Tree Estate, it works with those in the community struggling with varying degrees of poverty.

Their story

Established in 1996, the local community depends on the existence of the Beverley Cherry Tree Community Centre. It works with local residents of all ages struggling with issues such as debt, ill health and housing. The centre fosters greater community pride and empowerment.

It hosts an advice service to provide help, support and guidance on a broad range of personal, social and community issues. Other activities include a women’s group, a stroke club, a credit union savings club, residents’ activities and room hire.

The centre includes Gruffalos, an OFSTED inspected pre-school. It delivers an affordable out of school club (breakfast club and after school) and holiday club out of school term times, to allow parents to go out to work.

In early 2016, the Centre faced a serious cash-flow problem that threatened it with closure after mismanagement of attendee figures at the pre-school, which impacted on the council’s voucher payments.

Key Fund support allowed the charity to restructure, address the shortfall, and ensure its future and financial outlook were back on track.

Key Fund support ensured 24 part-time staff kept their jobs, as well as 9 volunteers. Volunteers play a major part in the running of the Beverley Cherry Tree Centre and the centre’s committee works continuously to fund raise.


The centre is a front line charity delivering essential services, it:

  • Reduces Social Isolation; 30 attend its weekly Bingo, and 10 attend the Ladies Club.
  • Improves Health and Wellbeing: 16 residents attend a monthly Stroke Club and 20 a weekly Humbercare sessions for those struggling with addiction. It is an access point for the East Yorkshire foodbank; an agreement with Tesco allows them to collect food close to its sell by date for use at the centre.
  • Increases Employability: the centre provides volunteering opportunities for local residents.
  • Improves Access to Basic Services: the local MP runs a monthly surgery from the centre, and it provides a free Advice Service for 150 residents per month, as well as a weekly Credit Union.
  • Enables Community Cohesion: offers a furniture/white goods recycling service.

Out of all the funders in the last ten years I’ve ever dealt with, Key Fund were fantastic. They listened, they cared; some of our trustees are elderly and they were very caring with them. In an instant we felt Key Fund could help us after three months of battling with our bank. It was seamless. They also looked at our finances, looked at the year ahead and they’re going to continually review our forecasts, which is a piece of gold. We’ve never had that support before, it’s absolutely fantastic.

Jo Ramsay, Centre manager